> Again, marketing. They are selling you an image.
A great example of this is Fiji water.
"Earth's finest water"
It plays on the allure that a product that comes from a "distant land" must be better than local water.
But few will ever ask for research to prove it's better.
I can't believe we are paying for water to be shipped thousands of miles, that likely has minimal benefit beyond what can be sourced locally.
But, that's the power of perception at work.
> Again, marketing. They are selling you an image.
A great example of this is Fiji water.
"Earth's finest water"
It plays on the allure that a product that comes from a "distant land" must be better than local water.
But few will ever ask for research to prove it's better.
I can't believe we are paying for water to be shipped thousands of miles, that likely has minimal benefit beyond what can be sourced locally.
But, that's the power of perception at work.