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> but the problem is if everyone starts blocking ads then the current free internet cannot be sustained as it is today

No, it's a myth, the web doesn't work like that. There are many millions of websites, but only some thousands can actually make enough on ads to sustain themselves. And most of them can survive if everyone starts blocking ads. It's online advertising companies and adtech industry that are going to fold if everyone starts blocking ads, not anyone else.



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