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Two things.

1) Funny, because the app I was interviewed for worked out exactly like that. I haven't spent any money on marketing and done very little to promote it. People just like the app and tell their friends about it.

2) You're confusing marketing a person and marketing a product. Who cares what _any_ of the developers of an app look like? Seriously. People care than an app solves their problems. That's it. End of story.



Not true.

I care a lot about how the employees of a company present themselves.


2b) Except when the company is only 1 person. Then the public persona of the individual is the public persona of the company / product.




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