There's a ton of research and discussion out there, checkout the Alt Right Playbook video series on YouTube to help you get up to date with everyone else.
I've watched all of the "Alt Right Playbook" videos and don't remember 'research' that went beyond "I've noticed people doing this thing and here is why I think they're doing it".
The actual tangible impact of such behaviors, as far as I'm aware, has not been properly studied.