Well, thank you this was a pretty good read. I'm volunteering in a small nonprofit and do believe we work on interesting stuff but when I try to reach out to the press I feel they are totally uninterested. (Most of the time... The state/public TV usually is more open to us)
That whole book is a PR piece from a VC trying to generate deal flow. Scratch below the surface and there's not much substance to his 3 big arguments.
http://www.paulgraham.com/submarine.html