I guess the idea would be to recruit people to move to Miami since there isn't a big tech scene there already (I think there is an Oracle office and maybe Univision has an office?). I've only vacationed there but would gladly take my current pay and live there over west coast. The education/machismo problems at least shouldn't affect a business much since you are probably unlikely to run into those hiring tech people, that's more of an out-of-work thing. One of my best friends is from Miami and the main gripe he has is more the conspicuous consumption (often funded by lots of debt) - again, shouldn't be much of a problem.

But, the grass is always greener I suppose. When I've visited I stayed in nicer places (Brickell, Miami Beach) than I could likely afford year round + just generally engaging in more fun activities than working. I do think lots of people like me would be more than willing to take a West-coast level salary to live in Miami instead though, at least for a few years.