It’s probably better to say that all major consulting companies are complicit with all aspects of major markets. Almost every large company employs McKinsey or one of its competitors. Most people involved will not be working on “horrible” content. Some people will, largely driven by the area they work in.

Projects could range from making insurance more profitable (broadly speaking bad for society) to improving diversity and inclusion (a good thing).

Consulting firms are rental shops for talented workers.