For UBER it's great - they get highly targeted access to large amount of people needing transportation - AND that are willing to sit next to other people to save money.
So as a first step, they could offer those people to share their first/last mile with other passengers, in a 6-passenger minivan. The price will be cheap/cheapest, and the trip fast(the route will be optimized).
That would be an easy sell. Probably viral. And it would increase transit ridership - and lead to other transportation authorities cooperating.
So as a first step, they could offer those people to share their first/last mile with other passengers, in a 6-passenger minivan. The price will be cheap/cheapest, and the trip fast(the route will be optimized).
That would be an easy sell. Probably viral. And it would increase transit ridership - and lead to other transportation authorities cooperating.
And Google can't compete with that.