I don't think it is some lobby. All these concerns are legitimate. Besides, people are scrutinizing tech companies more anyway. I have always felt uneasy when friends happily send their DNA to some company just to get some stats of doubtful accuracy without realizing how their data can be used. So I am happy about the increasing awareness and scrutiny. I hope these companies get regulated better. Just like with GDPR, I should have control of exactly what data from my DNA they can use, and how they can use it.