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It's the hype backlash. There were a lot of over the top pro DNA testing articles in years past so now the hype cycle has moved on to the next stage.


This is interesting. Is there actual research on “hype cycles?” I want to read it if so.


I just checked and indeed there is research.

The most popular model that we all know is called the Gartner Hype Cycle. https://www.gartner.com/en/research/methodologies/gartner-hy...

Arxiv has a few articles on hype cycles for example:

"A simple interpretation of the growth of scientific/technological research impact leading to hype-type evolution curves", Campani, 2014. https://arxiv.org/abs/1410.8685

"Hype Cycle Dynamics: Microscopic Modeling and Detection", Hashemi, 2018. https://arxiv.org/abs/1809.08939

You can also type "gartner hype cycle" in Scholar or sci-hub and there are many hits.


Not that I'm aware of. It's more a comment on how at some point the press overhypes some tech which then leads to an inevitable correction. Hopefully it's true value is appreciated afterwards but that's not a given.




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