I must admit to seeing the headline and thinking, "oh no, another set of advice that only works for some companies and not others" but actually, it is just enough information to be useful to many small companies but not too much detail to get into "this doesn't work for my company" territory.

The bottom line of a CEO is to make the company successful and to make decisions with conflicting advice but this provides the bit that the best CEOs cannot always know and that is only from experience so I love the ballpark numbers, the common mistakes and the counter-intuitive advice.