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Understanding Connected Living Room Audiences (nielsen.com)
6 points by lxm on Dec 1, 2018 | hide | past | favorite | 3 comments


Connected devices allow brands and publishers the opportunity to connect with harder-to-reach demographics, especially Millennials and Gen Zers.

Or maybe these demographics actually aren't interested in your brand's bullshit.


I rarely wish this (this is HN, not Reddit) but occasionally I wish that vote counts we're public so I could see how many supportive votes you get.


Personally I actively avoid brands that try to force their bullshit into my house.




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