Came here to comment exactly this. Furthermore, the logo is just one part of their re-branded design, and just because Gap crowd sources their logo does not mean that they do not understand the value of paid professional designers to their business and brand overall. Gap has not downsized the design department based on this "newly discovered" brand-strategy.
And, as far as I can tell, the purpose of a logo is to provide a unique and memorable identity to the business/brand. Gap's PR/Social strategy here has reinforced their identity in ways that a professional re-redesign never could.
Gap's brand was tired, and quickly becoming forgotten after its late 90s peak... Suddenly people are talking about Gap again. You might view their response as innovative, manipulative, or your run-of-the-mill corporate spin, but there's no denying that it is a gracious response. And grand acts of public graciousness tend to reinforce rather positive feelings for a brand.
And, as far as I can tell, the purpose of a logo is to provide a unique and memorable identity to the business/brand. Gap's PR/Social strategy here has reinforced their identity in ways that a professional re-redesign never could.
Gap's brand was tired, and quickly becoming forgotten after its late 90s peak... Suddenly people are talking about Gap again. You might view their response as innovative, manipulative, or your run-of-the-mill corporate spin, but there's no denying that it is a gracious response. And grand acts of public graciousness tend to reinforce rather positive feelings for a brand.