https://www.wired.com/2017/01/the-inside-story-of-bittorrent... has a pretty good summary of the corporate history of BitTorrent Inc.
They had a number of ideas beyond just licensing their tech to other businesses, most of them focused on being some kind of media company.
Is there revenue stream purely from licensing the name?
And does Bram Cohen have any actual involvement in this crypto nonsense or is this him cashing out and walking away from it all?