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At least because of this:

* https://developer.amazon.com/mobile-ads

* https://aws.amazon.com/mobileanalytics/

Not as large as Facebook or Google (at the moment ~5% of top Android apps connect to their servers). Apparently, they are going to grow.



Yes, that's exactly it. FireOS is a fork of Android with all Google's stuff pulled out, and Amazon wants their piece of the mobile advertising pie as well.




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