We long had zero-rating in the form of toll free telephone numbers while most long distance calling required per-minute fees. That system worked okay because it just transferred costs from one party (the caller) to another (the callee) and was available to any provider who wanted to subscribe to the model. Zero rating that works like that would be okay.
What people are worried about is when the ISP's get to play kingmaker about which services will get deals and which will not. The cable TV providers are among the most hated companies in the US for a reason, and those are the only broadband ISP's available to most Americans.
Zero-rating as we fear it is just another way to let them impose arbitrary and capricious costs on their customers.
What people are worried about is when the ISP's get to play kingmaker about which services will get deals and which will not. The cable TV providers are among the most hated companies in the US for a reason, and those are the only broadband ISP's available to most Americans.
Zero-rating as we fear it is just another way to let them impose arbitrary and capricious costs on their customers.