They fought for net neutrality for the longest time, and I believe they still do it's just that they were doing it alone, the FCC seemed helpless to do anything so they negotiated with Verizon, and in the corporate world compromises and piratical solutions are the reality.
So they're the victims in this situation? They could have not made a profit from this. But since they decided that they would they made the compromise that would put them in that space.