This is not what they are offering, look at the premium offerings: https://premium.linkedin.com/ do you know the ROI of using LinkedIn Premium (e.g. InMail) to just contact people using a zillion of methods available, and then adding them to your LinkedIn...
below the marketing language this is exactly those 2 points. guess it is easier if you work in enterprise, this business speak is a different language. pretty verbose, low information density.
