Personally, I wouldn't call it a new paradigm. It's quite similar to what already exists. With one improvement (which comes with trade-offs).

It was irony: "new paradigm" is a well known euphemism for "bubble".

Really? Your comment seemed so sincere!

I'd say the use of 'paradigm' is more taken as overused bullshit in general. Frist used by business-types as a buzz word (or at least gaining popularity within that population).