AirDrop: waaaay better UI, awesome animated drag-and-drop, dead-simple to use, works offline. Not so strong at clearly identifying who the file came from or is going to. Not clear what sort of integrity/confidentiality properties you get (probably better than nothing, knowing Apple, but since the send-to-which-device picker UI shows their self-selected names, there's not any obvious way to distinguish between the real "Alice's iPhone" sitting next to you and the attacker who's within bluetooth range.

Magic-Wormhole: CLI only (so far), no OS integration anywhere, better security properties. Also it's got a spiffy wizard-hat logo (thanks Katie!).