If the value of the ticket is more than the price, you're just going to have what you have today: scalper-bots gobbling them up and re-selling them to those richer customers anyway. The people who can't afford the tickets still can't afford them. Whenever you price something under its value, you are just opening up an arbitrage opportunity for someone else.

They still can afford it, they just have less chance to get the tickets. I think it's somehow more fair than rising the price for everyone.