They now need to compete on AI. I imagine a lot of their resources are being put in the catch-up-to-Google bucket.
There have been a lot of blog posts saying Apple doesn't know who their customers are. But their products are already accepted by everyone (every group). Their customers are everyone.
I'd second that. They're on their way of losing the battle for AI. From my experience (and those around me), Siri is way behind Alexa and the Google Assistant, in both voice recognition and features. It was once the selling point of iPhones, now no one really talks about it anymore.
I don't understand why their development in that area slowed down so much, when Amazon started much later and was still able to produce the first home assistant. An Apple version of Amazon Echo (Siri for Home) would've been the perfect product to integrate users further in their environment.
They now need to compete on AI. I imagine a lot of their resources are being put in the catch-up-to-Google bucket.
There have been a lot of blog posts saying Apple doesn't know who their customers are. But their products are already accepted by everyone (every group). Their customers are everyone.