Me too, but I had to learn the "right way" to wind up the cable (make a little strain release loop before you start winding the rest around the clips). I shouldn't have had to learn that though, since it should have been designed to be durable enough to work the obvious/intuitive way.

See, I have two cables that I've never wound up, one is on the verge of tearing and the othaerntore years ago. I didn't handle them roughly as far as I know and all of my PCs have never had such an issue.

Even if every user was using it wrong I would still call it an Apple issue as their solution is obviously not meeting the needs of their users.

I have Apple cables that old that still have nothing wrong with them. I think it was maybe about 4-5 years ago that they switched the materials, every cable I have had since then has started to disintegrate after a few months. In my office cupboard we have 5 mighty mice that have all worn through after 6 months use and we have stopped buying official Apple lightning cables.