A lot of JetBrains employees speak English as a second language, and can come off a bit too harsh and direct at times, so you have to give them some leeway when trying to read between the lines.
Just... never trust a business that says "we're doing this for you, beloved customers". They are not. Even if they did it to make you happy, it would simply mean they profit from your happiness in some way. A business does things to make a profit and expand, nothing else. JetBrains are doing this because they feel they have to, likely because of cashflow constraints; everything else is just corporate doublespeak.
Just... never trust a business that says "we're doing this for you, beloved customers". They are not. Even if they did it to make you happy, it would simply mean they profit from your happiness in some way. A business does things to make a profit and expand, nothing else. JetBrains are doing this because they feel they have to, likely because of cashflow constraints; everything else is just corporate doublespeak.