How would this work? So it generates content from my data?

Yes precisely.

smart idea - how's early traction with app producers?

however this doesn't allow for social integration and ideally one email/pass to rule them all is the facebook motto.

It's also the OpenID motto. That is the whole point of SSO. You can also use multiple emails if you want multiple accounts.

Very nice design but how does this differentiate itself from Google to do widget?

Yes it's a service that opens a secure and selectable social content browser for applications to use as an API.

well as a app developer I don't know why I wouldn't just implement the facebook api directly, it seems your app would limit what information was accesible to me.

Sure, the goal is to allow user selection in terms of what photo or item is used by an application from multiple sources fb/twitter/dropbox/linkedin and standardize the responses in JSON for the app via our API.

So you would get a JSON response with Type: Image Location: .(source)...JPG Name: linked name and title from any service essentially.

agreed.

Any initial thoughts on the concept/site? Thanks in advance.

I've been working on Datkey.com for a white and it's way more fun than superbowl...that's just me though