I offered to pay a higher monthly fee in order to watch content on Hulu commercial free. There's no commercial free option, so I cancelled. Bottom line is I hate being exposed to commercials and am happy to pay for content.
I prefer having ads during a film, so that I can get a break and go make tea or whatever. Watching films on the BBC, which has no ads, used to irritate me a bit, as there are no breaks. But I guess you can hit pause on Hulu, unlike on regular television.